Be Guided

The Mastermind behind By George


  • Diploma of Teaching
  • Graduate Diploma of Business Management
  • Diploma of Positive Psychology and Wellbeing – The Langley Group

With over 30 years teaching and coaching experience along with developing and managing three successful businesses, the natural progression was to evolve this experience into a personalised, positive coaching and mentoring company that focuses on well-being and is aimed at progressing individuals and groups through ‘change’ and life events.

Luke is an active life participant and aims to live life to the fullest every day. He enjoy’s first and foremost being with his wife and adult children, followed closely with surfing, travelling, water polo, swimming, cycling and playing AFL with mates. His community is an important aspect of his life, which is evidenced through his volunteer work in the past with City of Perth Surf Life Saving, Phantoms Water Polo Club, City Beach Water Polo Club, West Australia Water Polo Association, swimming coaching and is currently volunteering with a local soup kitchen for the homeless.

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