Luke George

The Mastermind behind By George

  • Diploma of Teaching
  • Graduate Diploma of Business Management
  • Diploma of Positive Psychology and Wellbeing – The Langley Group

Luke George, over the past 30 years has taught, coached, developed, managed and sold three successful businesses. The natural progression was to share these experiences by establishing his 4th Business, By George, a positive coaching and mentoring company focussed on building people’s Personal Brand.

Luke identified that it was his alignment and belief in his Personal Brand that was the foundation of his success.

The way to create abundant wealth and wellbeing, is by creating, promoting and living your Personal Brand. The positive ripple effects from this action, changes landscapes.

Luke is an active life participant and aims to live life to the fullest every day. He enjoy’s first and foremost being with his wife and adult children, followed closely with surfing, travelling, water polo, swimming, cycling and watching AFL with mates. His community is an important aspect of his life, which is evidenced through his volunteer work in the past with City of Perth Surf Life Saving, Phantoms Water Polo Club, City Beach Water Polo Club, West Australia Water Polo Association, swimming coaching and is currently volunteering with a local soup kitchen for the homeless.

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